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Author: Damian Pedrycz

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Posts by Damian Pedrycz

European Marketplaces: Specialization is Key to Continued Expansion

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Marketplaces are integral to a retail e-commerce strategy. They offer a dynamic and relatively inexpensive way to drive revenue, while also mitigating supply chain risks and enhancing profitability. The biggest trend this year is the rise of specialized marketplaces in Europe.   In Western Europe, marketplace e-commerce as a share of retail e-commerce consistently increased […]

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6 e-commerce trends for 2024 to follow closely

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2024 promises to be a dynamic year for e-commerce trends. From AI revolutionizing customer experiences to mobile shopping reaching new heights, the digital landscape is in constant flux. While personalization has become a dominant force, don’t underestimate the power of emotional connection in driving sales and building loyalty. Change is happening faster than ever before, […]

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Third-Party Cookies Elimination — What You Need To Know?

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When users browse the internet, every newly visited website welcomes them with a pop-up informing about the use of cookies. Most people routinely consent and proceed to the site. Thanks to the user’s agreement, as the owner of a store or website, you can legally collect data about individuals who have visited your site. For […]

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Data in Ecommerce — Getting To Know Your Customers Better

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What would the world look like without the internet? It’s hard to imagine, especially now, in the era of digitalization, where we spend an average of 51 hours of our free time online each week. The internet is a vast realm of data. Imagine that in just 48 hours, it accumulates more information than humanity […]

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Progress Bar in the Shopping Cart — Good Design Practices

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We all understand that every minute consists of the same amount of time — precisely 60 seconds. However, when waiting for something, time can feel longer than it actually is. That’s why many online stores implement a progress bar in the shopping cart. This simple solution informs customers about their position in the purchasing process […]

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Utilizing Instagram in E-Commerce

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Why should a comprehensive marketing strategy for a large e-commerce store include an Instagram profile? What benefits does this platform offer to e-commerce brands? You’ll find out from our guide. As revealed by Ipsos research, nearly three-quarters of Instagram users respond positively to advertisements displayed on this platform. This makes it the premier medium for […]

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5 AI Tools That Will Boost Your E-Commerce Effectiveness

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The AI boom is ongoing, and e-commerce companies are reaping the benefits of intelligent solutions that provide solid support at every stage of business processes. What AI tools should you know and use? Let’s explore five recommendations that will take our business to the next level. Compose AI Let’s begin with a tool that automates […]

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What Is Phishing and How To Protect Yourself Against It?

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Phishing is a prevalent form of cyberattacks aimed at extracting sensitive information – passwords, credit card numbers, and a variety of other personal data – by impersonating companies and institutions. Attackers often send fake emails, SMS messages, or even set up fake websites to deceive users and trick them into providing specific information. In this […]

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Returns in Ecommerce – One of the Ways To Increase Sales

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Efficient returns management in eCommerce has a significant impact on customer satisfaction with the store. Moreover, the right approach to this issue can even increase sales. What should returns in eCommerce look like, what is RMA, and how to handle this process on popular platforms like Magento? How do eCommerce returns contribute to increased sales? […]

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