info@fastwhitecat.com

ARTIFICIAL INTELLIGENCE

 

E-commerce and Artificial Intelligence have an exceptional synergy, specially in the crisis times, which should be employed by each online business. Retention of already existing customers is more profitable than acquiring new ones. In today’s ever-changing business environment, the best tool for increasing customer satisfaction and customer loyalty is a mechanism that works fast, efficiently, and provides them with a feeling of an exceptional personalization. Basing the offer personalization on AI is valuable since it turns out that a significant percentage of customers, who get personalized shopping offers, spend more than the amount they have planned on their purchases.
RESEARCH

 

Research conducted for the ”Next Level of Personalization in Retail” confirms that consumers want only one thing, which is to get offers meeting their needs. Therefore, they want personalization, however despite the above, they don’t say anything about personalization as such, it turns out that even 40% of research participants, who have been provided with personalized shopping offers, have made purchases for a higher amount than planned.


UE
E-COMMERCE

 

AI is not the future but the present since the best in their industry e-commerce businesses already employ personalization to make shopping easy, fast and intuitive in all points of contact. In Fast White Cat, we are developing a project co-financed by the National Center for Research and Development, which is called AIM2, because we know that the artificial intelligence will reach its full potential when it is conjoined with 2, which the core of our activity in e-commerce business
AIM2

 

In AIM2 - is a project developed by Fast White Cat, combining artificial intelligence with Magento 2, one of our Partner’s e-shop has been enriched with a personalization element. It is a dedicated user interface variant, adapted to a given customer’s group behavior or expectations. Thanks to the above, customers have been able to make purchases in the way they find most suitable.

This way, it has been proved that AI gives benefits in the form of higher revenue. Let’s look into the details.

CONCLUSIONS

CONCLUSIONS FROM THE PILOT IMPLEMENTATION DONE BY FAST WHITE CAT FOR A BIG E-COMMERCE ARE THE FOLLOWING:

The number of expected actions for logged customers in the customer journey has been a few times higher in the case of a dedicated user interface in comparison to the default interface.

Conversion rate for logged customers, who have been served a dedicated interface, has been each time severalfold higher than in the case of the default interface.

The shopping cart value in the case of logged customers with a dedicated user interface has been in most research periods higher than for customers with the default interface.

A company which specializes is developing profitable e-commerce platforms based on Magento 2, assures that working with significant e-commerce brands every day, it is visible that conversion rate improves when AI comes into the mix. It is confirmed by AIM2 research project we have developed, in which we have research combination of Artificial Intelligence with Magento 2. Tests have shown that introduction of a dedicated e-shop user interface has increased the cart value for logged customers in comparison to customers with the default interface, which has been implemented without AI. The number of expected behaviours by logged client in the customer journey has also been severalfold, higher than in the case of a dedicated user interface.

Jakub Nadolny, CEO of Fast White Cat

Are you ready for AI in your e-Commerce?

Contact us at: info@fastwhitecat.com

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    Fast White Cat S.A.
    ul. Oławska 27/29, 50-123 Wrocław

    info@fastwhitecat.com

    Tax identification number: 8971779243
    REGON: 021761553

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