Several times more expected behaviors in the purchasing path
The number of expected behaviors of logged-in customers in the purchasing path was several times higher in the case of a dedicated interface compared to the standard interface.
Artificial Intelligence
E-commerce and Artificial Intelligence have extraordinary synergy that every e-business should use, especially in times of crisis. Retaining existing customers is more profitable than acquiring new ones, and today the best tool for increasing consumer satisfaction and loyalty is something that works quickly, efficiently and gives them the impression of exceptional personalization.
It is worth relying on AI to personalize the offer
It is worth relying on AI to personalize the offer, because it turns out that a significant percentage of people who receive personalized shopping suggestions spend more money on shopping than they planned.
Research conducted for the report The Next Level of Personalization in Retail confirms that consumers want one thing: to receive offers that match their needs. So they want personalization, even though they do not talk about personalization per se – it turns out that as many as 40% of the surveyed people who received personalized shopping suggestions spent more money on shopping than they planned.
Let’s talk about AI
AI is no longer the future, but the present – best-in-class e-commerce businesses are already using personalization to make shopping easy, fast and intuitive across all touchpoints. At Fast White Cat, we run a project co-financed by NCBIR – the project is called AIM2, because we know that artificial intelligence will achieve its full power when combined with Magento 2, which is the key of our e-business operations.
In AIM2 – a project carried out by Fast White Cat, combining artificial intelligence with Magento, we added an element of personalization to our client’s e-store – a dedicated interface variant, adapted to the behavior or expectations of each group of users. This allowed customers to shop in a way that suits them.
This is how we proved that AI brings real benefits in the form of higher revenues. And more specifically?
Conclusions from the test implementation of Fast White Cat for a large e-commerce
Higher conversion rate
The conversion rate for logged-in users with a dedicated interface was always several times higher than in the case of the standard interface.
Greater basket value
The basket value for logged-in users with a dedicated interface was higher in most studies than for users with a standard interface.
Working with large e-commerce, brands every day, we see how conversions improve when AI comes into play.
This is confirmed by our AIM2 research project, in which we examined the strength of the combination of artificial intelligence with Magento 2. Tests showed that after introducing a dedicated store interface, the basket value for logged-in users was higher than for users with a standard interface functioning without the introduction of AI .
The number of expected behaviors of logged-in customers in the purchasing path was also several times higher in the case of a dedicated interface.
Jakub Nadolny
CEO Fast White Cat
