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RETURNS IN ECOMMERCE – ONE OF THE WAYS TO INCREASE SALES

Karolina Obszyńska Aug 23. 2023
Efficient returns management in eCommerce has a significant impact on customer satisfaction with the store. Moreover, the right approach to this issue can even increase sales. What should returns in eCommerce look like, what is RMA, and how to handle this process on popular platforms like Magento?

How do eCommerce returns contribute to increased sales?













To answer this question, it's worth focusing first on key factors that determine success in the eCommerce market. This is primarily a highly competitive industry - standing out from other stores is essential. However, currently, a well-prepared offering or attractive prices are no longer enough. To interest a customer, positive shopping experiences must be ensured. These experiences encompass aspects related to filling the shopping cart, making transactions, and other areas - including eCommerce returns.

According to statistics, the majority of customers - over 90% - state that they would willingly shop again with a store that offers an easy return process. This means that proper returns handling can positively impact store sales.

This is particularly crucial for clothing and footwear sales. Customers try on clothes and shoes at home; it often turns out that the size or color doesn't meet expectations. Therefore, potential returns should be properly considered even at the stage of creating the offering.

What should eCommerce returns look like?


To properly handle eCommerce returns, the main focus should be on making the process as easy and transparent as possible for the customer. A good solution might involve a certain level of automation - such as adding return forms or codes to shipments. It's also valuable to extend the return window. The standard duration is 14 days, but offering more flexibility in this area is an effective way to stand out from the competition. Customers will certainly appreciate free shipping, as well as a fast and flexible refund process. In the case of online stores, Return Merchandise Authorization (RMA) solutions work well - it's worthwhile to learn a bit more about this.

What is RMA?


The acronym "RMA" stands for "Return Merchandise Authorization," which literally means authorization for returning goods. This term describes various systems that enable returns to be processed through a website. It's a very convenient solution for customers - its main benefits are the automation of many parts of the process and easy access to the current status of returns and shipments. Implementing such systems is one of the services offered by Fast White Cat.

Returns in eCommerce systems like Magento


The vast majority of online stores operate based on eCommerce systems that offer numerous built-in features to streamline both sales and returns. One of the most popular examples is Magento - software used by over 150,000 online stores worldwide.

What do eCommerce returns look like with Magento? Similar to most features of the system, their handling is available through a user-friendly administrative panel. To manage returns, you simply need to access the product list and find the appropriate menu. However, for an extensive product range, this might become cumbersome - to streamline this process, you can opt for one of the many Magento plugins that allow easier and faster returns management. Among the most frequently downloaded plugins with such functionality are Magento 2 RMA and Mageplaza RMA.







 







 





 

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